Marketing Cloud Account Engagement (formerly Pardot)

Marketing Cloud Account Engagement Quick Start Features:

Marketing Cloud Account Engagement (MCAE) offers a wide range of features, but some stand out for their ability to help you get started quickly and see results early on. Here are some key Quick Start features:

Lead Generation:

• Landing Pages & Forms: Drag-and-drop builders make it easy to create beautiful, high-converting landing pages and forms to capture leads directly in MCAE.
• Lead Scoring & Grading: AI-powered scoring helps you prioritize leads based on their engagement and fit, while grading categorizes them by readiness for sales outreach.
• Lead Nurturing: Automate personalized email sequences based on lead behavior and score to nurture them towards becoming qualified opportunities.

Campaign Management:

• Email Studio: Design and send targeted email campaigns to specific contacts or segments using a drag-and-drop editor and pre-built templates.
• Journey Builder: Create automated multi-channel journeys that guide leads through personalized interactions across email, landing pages, social media, and more.
• Analytics & Reporting: Track campaign performance and measure key metrics like opens, clicks, and conversions to understand what's working and optimize your campaigns.

Account-Based Marketing (ABM):

• Account Scoring & Prioritization: Identify your most valuable accounts based on firmographic and engagement data, and prioritize marketing efforts accordingly.
• Account Targeting & Personalization: Tailor your messaging and campaigns to specific accounts and contacts within those accounts for greater impact.
• Account Insights & Relationship Management: Gain a deeper understanding of your key accounts and track interactions with individual contacts to build stronger relationships.

Integrations:

• Salesforce Integration: Seamlessly connect MCAE with your Salesforce CRM to ensure data consistency and eliminate manual tasks.
• Third-Party Integrations: Integrate with other marketing tools and systems you use, like marketing automation platforms, social media platforms, and web analytics tools.

Additional Quick Start Benefits:

• Pre-built templates and best practices: Get started quickly with pre-built templates for landing pages, emails, and journeys, along with best practices for campaign setup and execution.
• Guided setup and onboarding: Benefit from guided setup processes and onboarding resources to help you get up and running quickly.
• Dedicated support: Access to support resources and community forums to get help and learn from other users.