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Marketing Cloud Account Engagement (formerly Pardot)

Marketing Cloud Account Engagement (formerly Pardot)

Regular price $5,250.00 USD
Regular price $8,000.00 USD Sale price $5,250.00 USD
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Marketing Cloud Account Engagement Quick Start Features:

Marketing Cloud Account Engagement (MCAE) offers a wide range of features, but some stand out for their ability to help you get started quickly and see results early on. Here are some key Quick Start features:

Lead Generation:

  • Landing Pages & Forms: Drag-and-drop builders make it easy to create beautiful, high-converting landing pages and forms to capture leads directly in MCAE.
  • Lead Scoring & Grading: AI-powered scoring helps you prioritize leads based on their engagement and fit, while grading categorizes them by readiness for sales outreach.
  • Lead Nurturing: Automate personalized email sequences based on lead behavior and score to nurture them towards becoming qualified opportunities.

Campaign Management:

  • Email Studio: Design and send targeted email campaigns to specific contacts or segments using a drag-and-drop editor and pre-built templates.
  • Journey Builder: Create automated multi-channel journeys that guide leads through personalized interactions across email, landing pages, social media, and more.
  • Analytics & Reporting: Track campaign performance and measure key metrics like opens, clicks, and conversions to understand what's working and optimize your campaigns.

Account-Based Marketing (ABM):

  • Account Scoring & Prioritization: Identify your most valuable accounts based on firmographic and engagement data, and prioritize marketing efforts accordingly.
  • Account Targeting & Personalization: Tailor your messaging and campaigns to specific accounts and contacts within those accounts for greater impact.
  • Account Insights & Relationship Management: Gain a deeper understanding of your key accounts and track interactions with individual contacts to build stronger relationships.


  • Salesforce Integration: Seamlessly connect MCAE with your Salesforce CRM to ensure data consistency and eliminate manual tasks.
  • Third-Party Integrations: Integrate with other marketing tools and systems you use, like marketing automation platforms, social media platforms, and web analytics tools.

Additional Quick Start Benefits:

  • Pre-built templates and best practices: Get started quickly with pre-built templates for landing pages, emails, and journeys, along with best practices for campaign setup and execution.
  • Guided setup and onboarding: Benefit from guided setup processes and onboarding resources to help you get up and running quickly.
  • Dedicated support: Access to support resources and community forums to get help and learn from other users.
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